WIPO Showcases WIPO Services and ASEAN-Focused Initiatives at IP Week @ SG 2026

WIPO, through WIPO Singapore Office, participated in IP Week @ SG 2026, engaging businesses, innovators, intellectual property (IP) professionals and regional stakeholders on how WIPO tools, services and initiatives can support IP protection, business growth and international expansion.

Held at the Marina Bay Sands Expo & Convention Centre, IP Week @ SG 2026 brought together participants from across the IP and innovation ecosystem to exchange views on emerging IP developments, business opportunities and the strategic use of intangible assets.

Participants of the Regional Dialogue on IP Valuation and Financing Across Southeast Asia gather at the WIPO booth during IP Week @ SG 2026 (Image: IPOS)

Ms. Kim Eunji, Technical Expert, explains WIPO Global IP Services to a visitor at the WIPO booth (Image: Aileen Umali)

Through the WIPO booth, WIPO shared practical information on WIPO’s international IP filing systems, including the Madrid System, the Patent Cooperation Treaty (PCT) System and the Hague System, which support businesses and innovators seeking to protect trademarks, inventions and designs in multiple markets.

Visitors also engaged with WIPO colleagues on how IP considerations can support market expansion, strengthen business competitiveness and help manage risks when entering new markets.

Mr. Marvin Jareth Chia from WIPO explains WIPO tools and services to two visitors at the WIPO booth (Image: Aileen Umali)

In addition to WIPO’s global IP services, WSO highlighted ASEAN-focused initiatives designed to support IP users across the region.

These included the ASEAN IP Register, which helps users navigate regional IP data and make informed business decisions, and the WIPO-ASEAN Mediation Program (AMP+), which provides support for the mediation of IP and technology disputes in ASEAN.

WSO also shared information on the Foundational Intangible Disclosure (FIND) Program, which helps businesses identify, understand and communicate the value of intangible assets, as well as WIPO resources for entrepreneurs and enterprises seeking to better use IP as part of their business journey.

Mr. Marvin Jareth Chia and Ms. Aileen Umali poses with a visitor at WIPO Booth (Image: Aileen Umali)

Throughout the two-day event, WSO met with companies, entrepreneurs, IP professionals and other visitors to discuss practical questions on trademarks, patents, designs, dispute resolution and the use of IP in business growth.

The booth also provided an opportunity for WSO to better understand the interests and needs of IP users in the region, while sharing how WIPO tools and services can support their next steps, from protecting IP in new markets to accessing relevant resources and support.

Ms Permatasari Ayuningtyas poses with delegations from Indonesia. — Ms Permatasari Ayuningtyas poses with delegations from Indonesia (Image: Aileen Umali)